REBORN TO BE TIMELESS
Insight:
Vintage sneakers carry stories worth retelling, but hygiene concerns hold them back from a second chapter.​​
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Company:
Miele X Vinted
Miele x Vinted have a unique collaboration that revives pre-loved sneakers, transforming them from worn to reborn.
Using the Miele SneakerWash bag, selected sellers on Vinted refresh their kicks, making them ready for resale and a new chapter.
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With satisfying transformations captured in videos, sneaker lovers share their freshly revived kicks across social media. It’s not just sustainability, it’s about giving sneakers a second chance to shine, making them ready to be resold on Vinted and live on in a new adventure.
On reseller platforms such as Vinted we track down the dirtiest sneakers with untapped potential.
Selected sellers receive a Miele SneakerWash bag, to revive their kicks into resale gold.
The transformation is captured in satisfying cleaning videos, shared across social media with the ultimate flex: “From worn to reborn.”
