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FORCE FORWARD
Insight:
Supporters have the power to lift teams higher. While men’s football thrives on deep-rooted fan culture, women’s football teams have never had an official supporters club.
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Company:
Nike
Because women’s teams deserve real support.
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Force Forward is Nike’s concept for the first-ever official supporters club for women’s football. A bold movement designed to bring the same energy, pride, and visibility that men’s teams receive.
From the streets to the stadiums, Force Forward would unite fans with chants, merch, and a docu-series. Showing the impact true support can have on the game.
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Not just fans. A force to move the game forward.

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