FORCE FORWARD
The briefing​

Nike wanted to claim a bold and unmistakable moment during the Women’s European Football Championship in Switzerland 2025. The goal was to show visible support for women’s football, create cultural impact beyond the game and own the energy around the tournament.​

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The idea

Supporters are the force that lifts football forward. While men’s football is defined by deep-rooted supporter culture, women’s football has never had an official supporters movement of its own. So Nike creates Force Forward, the first-ever official supporters club for women’s football. Not just fans, but a unified force designed to bring noise, pride and presence to the women’s game.​

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The execution

Force Forward supports the women’s game, not one team. Nike officially sponsors the first-ever supporters club for women’s football and gives it a single identity. One voice. One uniform.

Supporters show up across cities and stadiums wearing Nike × Force Forward merch. Hoodies, scarves, flags, and banners turn fans into a visible force. Chants adapt to the teams on the pitch, but the message stays the same. Women’s football deserves real support.

Nike fuels the movement through exclusive merch drops, social content, and a mini-documentary released during the Women’s European Championship. From streets to stadiums, Force Forward becomes how Nike claims the moment.