FOR EVERY EAR
Insight: Over 250,000 people in the Netherlands live with tinnitus. For them, music - once a source of love – has turned into a daily struggle. Yet audio brands rarely address this reality.​
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Company:
JBL
JBL introduces For Every Ear: the first tinnitus-friendly feature in the JBL app. With Tinnitus Relief, music is filtered and optimized to the frequencies that feel comfortable for your ears.
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To launch it, JBL creates a social campaign that speaks directly to the tinnitus community. Influencers share authentic stories about missing music and rediscovering it through JBL. Open conversations on TikTok and Instagram Live give space for honest dialogue. And interactive before-and-after audio lets everyone experience the struggle and the relief.
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More than a feature, it’s a statement: Music is for everyone. With For Every Ear, JBL becomes the first audio brand to truly listen to its listeners.
